They must be the best grapes, Giovanni Lodali said in 1939 because everyone has wine here and if you haven’t made a good choice, they go to buy elsewhere. Giovanni began making wine for the customers of his trattoria in Treiso, and then built a large winery. In 1958 Lorenzo, his son, with his wife Rita, produces the first crus: Barbaresco and Barolo. In 1982 Lorenzo died. Rita with Walter just born, courageously continues. Walter will bring new life: in 2005 the Lorens (Lorenzo in Piedmontese), Barolo and Barbaresco reserves come out.